Webflow experiments installation

Copy the web snippet

Required

First, copy your PostHog web snippet:

HTML
<script>
    !function(t,e){var o,n,p,r;e.__SV||(window.posthog=e,e._i=[],e.init=function(i,s,a){function g(t,e){var o=e.split(".");2==o.length&&(t=t[o[0]],e=o[1]),t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}}(p=t.createElement("script")).type="text/javascript",p.async=!0,p.src=s.api_host.replace(".i.posthog.com","-assets.i.posthog.com")+"/static/array.js",(r=t.getElementsByTagName("script")[0]).parentNode.insertBefore(p,r);var u=e;for(void 0!==a?u=e[a]=[]:a="posthog",u.people=u.people||[],u.toString=function(t){var e="posthog";return"posthog"!==a&&(e+="."+a),t||(e+=" (stub)"),e},u.people.toString=function(){return u.toString(1)+".people (stub)"},o="init capture register register_once register_for_session unregister opt_out_capturing has_opted_out_capturing opt_in_capturing reset isFeatureEnabled getFeatureFlag getFeatureFlagPayload reloadFeatureFlags group identify setPersonProperties setPersonPropertiesForFlags resetPersonPropertiesForFlags setGroupPropertiesForFlags resetGroupPropertiesForFlags resetGroups onFeatureFlags addFeatureFlagsHandler onSessionId getSurveys getActiveMatchingSurveys renderSurvey canRenderSurvey getNextSurveyStep".split(" "),n=0;n<o.length;n++)g(u,o[n]);e._i.push([i,s,a])},e.__SV=1)}(document,window.posthog||[]);
    posthog.init('<ph_project_api_key>', {
        api_host: 'https://us.i.posthog.com',
        defaults: '2025-11-30'
    })
</script>

2
Add to Webflow
Required
Go to your Webflow site settings by clicking on the menu icon in the top left. If you haven't already, sign up for at least the Basic site plan. This enables you to add custom code. Then:
1. Go to the Custom code tab in site settings.
2. In the Head code section, paste your PostHog snippet and press save.
3. Publish your site.

Implement your experiment

Required

Experiments run on top of our feature flags. You can define which version of your code runs based on the return value of the feature flag:

if (posthog.getFeatureFlag('your-experiment-feature-flag') === 'test') {
    // Do something differently for this user
} else {
    // It's a good idea to let control variant always be the default behaviour,
    // so if something goes wrong with flag evaluation, you don't break your app.
}

// Test that it works
posthog.featureFlags.overrideFeatureFlags({ flags: {'your-experiment-feature-flag': 'test'} })

4
Run your experiment
Required
Once you've implemented the feature flag in your code, you'll enable it for a target audience by creating a new experiment in the PostHog dashboard.

Next steps

Recommended

Resource	Description
Creating an experiment	How to create an experiment in PostHog
Adding experiment code	How to implement experiments for all platforms
Statistical significance	Understanding when results are meaningful
Experiment insights	How to analyze your experiment data
More tutorials	Other real-world examples and use cases

Webflow experiments installation

Copy the web snippet

Add to Webflow

Implement your experiment

Run your experiment

Next steps

Community questions

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